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The Original Revolving Bookcase

and the highly recommended bestsellers.

Revolving Bookcase

Activity Table & Chair Set

Solid Wooden Trolley

What's featured?

A range of new products and brands that will add to your collection.
Providing parents with engaging play based toys, creating easy playful moments that are bound to provide lots of fun and joy!



for online course! 🤯 🥳 💛

IYO's Mind Club is our digital product offering that gives you access to a world of information and course content.

Now available in 🇦🇺🇳🇿🇬🇧🇮🇪🇺🇸🇨🇦 with 17 more to come in August!
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Our Mission

Learning Through Imaginative Play by Emily Janssen @pretty.little.wren

What is Imaginative play?

To simply answer, it’swhen children use their imagination to create a whole new world to explore.It’sun-constructed andunled play; wheredreams come true and the impossiblebecomes your reality for thosepreciousmoments where time stands still.It’s where children can be anything, or anyone, and most importantly, it’s where children learn the most about themselves and life.

Why is it so important you may ask, why should we encourage make believe play?Imaginative play, is the fundamentalworks ofa child's mind.Children learn from exposure and experience from the world surrounding them.By encouraging pretend play withchildren, you’reexposing them to all of their senses:to see, to adapt,tobuild motor skills, to listen, to problem solve,to create and toadvance their language skills.

Have youever heard your child having a conversation with their mermaid friend? With their pet dinosaur who's sipping tea? You may realise that they’re saying new wordsthat you haven’t heard before; and that’s the beauty of imaginative play.It promotesimportantemotionaland speech development, by how they react in certain environments and situations. For example, what will they do when their dinosaur friend runs out of tea?Will they ask them first?Will they refill their cup and demonstrate pouring skills? These are all key milestones for healthy, developmental growth within children that’s oftenunrecognised through pretend play.

How to bring imaginative play into your home?

The possibilitiesof make believe and role play are endless.Let your child lead the play, and they will blossom.Some ideas of role play are;

Dolls- nursing the doll patients
Ranger-having a teddy bear picnic in the forest
Explorer- going on ajungle safari ordiscoveringdinosaur fossils
Astronaut- building a rocket from cardboard and blasting into space
Mermaid- magical mermaids and finding the prettiest ocean treasures

Children are always,watching,listening and learning.If mum or dad is cutting up vegetables for dinner, you may findyour child practising their chef skills in the pretend kitchen the next day.Their minds are their own littletreasurechests; collecting words, movements and sounds, to create a whole new storyfor them tojourney into. It’s all the more fun if youembrace your inner child too, and play together, on your wild quest.



As a mother myself, I’m always doubtingmy teaching skills to my daughter, but I now understand that she’s learning every single day. It’s the small stepping stones in life that gets us to where we need to be, and everychild has a different path and different sized stones.

Make believe play, is a beautiful way to connect with ourselves and those around us, while having fun and learning at the same time.

As the beautifully famous,Amelia Earhart, once said,

“Adventure is worthwhile in itself.”

-Amelia Earhart (Americanaviation pioneer and author).