I'm Joanne, first a mum to 3 incredibly amazing children and of course the owner & founder of this small beautiful business. When I first launched the brand, my vision was to provide parents with easy access to open-ended and play based toys and resources but also understanding what those are, without breaking the bank. Through my children's journey at a Montessori Early Learning Centre, I learnt more about them and how to support them through their journey of becoming a confident individual. Our journey began with one goal: to make purposeful, open-ended toys accessible to families and educators who want more than just clutter — they want tools that inspire growth.

Each product in our store is handpicked for a reason — whether it supports emotional development, sparks imagination, or builds life-long skills through hands-on play. We stock what we believe in: beautiful, durable, educational toys made with intention.

From sensory kits and Montessori materials to small world setups and wooden keepsakes, we help you cut through the overwhelm and bring back the joy in everyday play. Because when play is thoughtful, learning is joyful — and memories are made.